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Nokia is Set to Enter the Top 3 of the Smartphone Universe

Next to Motorola, which invented the mobile handset, there was no bigger name in the business than Nokia as it had a 41 percent control of the market at its peak in 2007. Nokia’s legendary status as the biggest handset maker in the world may have diminished but the company is making a resurgence with the high-end flagship smartphones. Nokia smartphones were #3 in the UK for the quarter and in the Top 5 in Russia, Vietnam and most Middle Eastern markets.


With an expected run rate in excess of 1.4 million handsets per month, that means HMD Global’s debut in the smartphone market is about to pass (or has just passed) the ten million unit mark in just over twelve months. Not bad for a company that is essentially a year old at this point. Q4 of 2017 saw the Android-powered Nokia smartphones from HMD Global sold around 4.4 million units, giving it a market share of one percent.

Source: https://www.techradar.com/news/the-remarkable-resurgence-of-the-nokia-name

Nokia featurephone numbers were revised as well. The company took the top spot in Q4 with 20.7 million units sold and considering the total phone market (smart + feature phones), HMD is in 6th place (with a 5% share of the overall market). Nokia smartphone repairing specialists are highly-optimistic about Nokia making a grand comeback and give tough competition to the ruling brands.

“There are signs from consumers around the world that there is space for the Nokia brand” said Pekka Rantala, executive vice-president and chief marketing officer of HMD Global. Nokia has a reputation of serving their customers as the best possible way and Nokia smartphones hardly require repairing. HMD Global was set up to re-imagine Nokia for the 2020s and make it a world-beater again. In February, at the Mobile World Conference (MWC) in Barcelona, Nokia was the buzzword. While tech wizards awaited the latest innovations from Samsung and Apple, they could hardly ignore what Nokia was up to. And surely, it was up to something.

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